Are businesses developing split personalities?

I was watching my 4 year-old prance around in a dinosaur dressing-up costume the other day and it made me think of an online discussion I had read a while ago. The discussion took place between several business owners and revolved around whether or not they thought...

Content is king!!

How often have you heard this phrase “content is king?”. This is such a truism when thinking about social media marketing that you’d think it doesn’t need stating, but it really does!! Just think about it! If you’re using social media tools to promote yourself or a...

How are you promoting your Facebook business Page?

Your Facebook business Page (‘fanpage’ as it used to be called) is one of the most crucial elements of your social media campaign. However, most people involved in social media will tell you that getting ‘likes’ for their Facebook Page  is one of their biggest...

Don’t jump ship!!!

I have been hearing several stories recently from colleagues who provide a managed social media service that their clients are not renewing 3-month contracts, or are deciding not to continue with social media after having tried it for a few months. I find this quite...